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Urgent Opening Sr. Digital Marketing Specialist

Job Description

We are looking for a highly experienced Senior Digital Marketing Specialist who can lead our digital marketing initiatives and deliver measurable business growth. The ideal candidate should have extensive hands-on experience in SEO, Social Media Marketing (SMO), Google Ads, Meta Ads, content strategy, analytics, and AI-powered marketing tools. This role requires someone who understands both traditional digital marketing and the latest AI-driven search landscape, including AI search optimization, generative search, and modern content strategies that improve visibility across search engines and AI assistants.

Responsibilities

  • Develop and execute comprehensive SEO strategies to improve organic rankings.
  • Conduct keyword research, competitor analysis, and technical SEO audits.
  • Optimize website architecture, page speed, Core Web Vitals, schema markup, and internal linking.
  • Build high-quality backlink strategies and improve domain authority.
  • Monitor search performance using Google Search Console, Google Analytics, and SEO tools.
  • Optimize websites for AI-powered search experiences and answer engines.
  • Understand emerging search trends, including AI Overviews and generative search.
  • Implement structured data and semantic SEO best practices.
  • Develop content strategies that improve discoverability in AI-driven search results.
  • Stay updated with AI search algorithms and recommend implementation strategies.
  • Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
  • Manage bidding strategies, audience targeting, and conversion tracking.
  • Improve Quality Scores, CTR, and ROAS.
  • Generate qualified leads while optimizing advertising budgets.
  • Create and manage Facebook and Instagram advertising campaigns.
  • Develop audience segmentation, retargeting, and lookalike audience strategies.
  • Optimize campaigns for lead generation, conversions, and brand awareness.
  • Track campaign performance and continuously improve ROI.
  • Build and execute social media strategies across major platforms.
  • Plan content calendars and coordinate with design and content teams.
  • Increase engagement, followers, and brand visibility.
  • Monitor social media trends and competitor activities.
  • Analyze marketing performance using Google Analytics 4 (GA4), Google Tag Manager, Search Console, and advertising dashboards.
  • Prepare weekly and monthly performance reports with actionable insights.
  • Measure KPIs including traffic, leads, conversions, CPA, ROAS, and ROI.
  • Utilize AI tools for content creation, research, campaign optimization, keyword analysis, and productivity.
  • Leverage AI platforms to improve marketing workflows and campaign performance.
  • Evaluate and implement new AI solutions that enhance efficiency and results.
  • Develop digital marketing strategies aligned with business objectives.
  • Collaborate with developers, designers, content writers, and sales teams.
  • Mentor junior marketing team members and share best practices.
  • Keep up with the latest trends in digital marketing, AI, and search technologies.

Skills And Qualifications

  • Strong expertise in SEO (On-page, Off-page, Technical SEO)
  • Hands-on experience with Google Ads
  • Hands-on experience with Meta Ads (Facebook & Instagram)
  • Strong knowledge of Social Media Optimization (SMO)
  • Experience with Google Analytics 4 (GA4)
  • Google Search Console
  • Google Tag Manager
  • Keyword Research & Competitor Analysis
  • Link Building Strategies
  • Technical SEO Audits
  • Content Marketing Strategy
  • Conversion Rate Optimization (CRO)
  • Lead Generation Campaigns
  • Marketing Performance Analysis
  • AI-powered marketing tools and workflows
  • AI Search Optimization / Generative Search Optimization
  • Excellent communication and presentation skills

Qualifications

  • Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Computer Science, or a related field.
  • Google Ads Certifications are an added advantage.
  • Meta Blueprint Certification is preferred.
  • SEO Certifications are a plus.

Experience Required

  • 2–5+ years of proven experience in Digital Marketing.
  • Demonstrated success managing SEO, Google Ads, and Meta Ads campaigns.
  • Experience working with AI tools and AI-driven marketing workflows.
  • Proven track record of increasing website traffic, lead generation, and ROI.

What We Offer

  • Competitive Salary
  • Performance-Based Incentives
  • Career Growth Opportunities
  • Exposure to AI & Emerging Technologies
  • Learning & Certification Support
  • Collaborative and Innovative Work Environment
  • Opportunity to work on diverse international projects